Principal‑level leadership for a regulated business. You will own Quanloop’s marketing end‑to‑end for our Cyprus regulated entity—setting the narrative, running a disciplined approvals process with Legal & Risk, and leading a multi‑disciplinary team to deliver fast, compliant, high‑quality work across web, social and app stores.

Job Responsibilities

Define brand narrative and messaging frameworks; maintain the editorial code and visual standards aligned to “fair, clear and not misleading”
Build and run the content factory: brief → draft → legal review → publish, with evidence and version control for audit‑readiness
Own channel strategy and calendar (LinkedIn, YouTube/Shorts, careers blog, email), and oversee SEO/ASO programmes
Govern the marketing web stack with Engineering: Core Web Vitals, accessibility, consent (CMP) and analytics integrity
Implement measurement discipline: source/UTM standards, dashboards and experiment cadence; report insights and recommendations to leadership
Manage budgets, vendors and tooling; negotiate contracts and hold partners to SLAs
Partner with Product, Client Operations, Security and Legal & Risk on launches, service updates and incident communications
Establish approval SLAs with Legal & Risk; train the team on regulated‑comms do’s/don’ts and keep records

Team you’ll lead

Creative Director (Brand & Campaigns); Marketing Designer (UI & Motion); Senior Copywriter/Editor (Reg‑savvy); AI Content Engineer
Search & App Growth Lead (SEO/ASO); Mobile Content Manager (ASO Producer)
Marketing Operations & Analytics Lead; Web Producer (Traffic/QA)
Web Platforms: PHP Full‑Stack Engineer (Web Platforms); Web UI Engineer (Marketing)

Key tools and practices

GA4 or Plausible/Matomo, GTM/server‑side tagging, CMP (e.g., OneTrust/Cookiebot)
Figma, Sketch and Adobe CC; Lottie/SVG and short‑form video (MP4/WebM) workflows; accessibility‑ and performance‑aware design
SEO/ASO platforms, CWV diagnostics, sitemap/schema management
Project/issue tracking (Jira/Asana) and documentation (Confluence/Notion)
Dashboarding (Looker Studio/Metabase); clear MI for leadership

Qualifications

8–10+ years’ digital marketing leadership, including principal‑level ownership in or adjacent to regulated financial services
Demonstrated success building teams and shipping compliant, high‑quality campaigns at pace
Deep grasp of regulated communications: approvals workflow, disclosures, evidence retention; partners smoothly with Legal & Risk
Strong understanding of web performance, accessibility and consent‑aware analytics; comfortable working with engineers
Excellent editing and feedback skills; crisp written and spoken English; disciplined documentation
Ability to work on‑site in Limassol; hands‑on, coaching leadership style

We encourage applications from all qualified candidates and provide reasonable accommodations on request (email [email protected]).

Preferred certifications

CIM Chartered Marketer or CIM Level 6/7 Diploma (or equivalent)
Google Analytics (GA4) Certification; IAB Digital; HubSpot Inbound (or similar)
GDPR/Privacy Fundamentals (foundation/practitioner) or equivalent regulated‑comms training
IPA Effectiveness or other evidence‑based marketing qualification
Project/delivery credentials (e.g., AgilePM, PRINCE2) are a plus

Other skills

Principal‑level judgement; balances creativity with governance and risk
High standards, fast feedback and a strong coaching mindset
Vendor negotiation, budget stewardship and ROI discipline
Calm under deadlines; drives clarity, decisions and on‑time delivery across functions

Head of Marketing